This online course includes 5 core lessons delivered through online training videos and a comprehensive workbook to help guide you through the lessons.
LESSON 1: CRAFT A VALUE-CENTERED ELEVATOR PITCH. You know that elevator pitch that's always tripping you up? You're going to create (or refine) yours so you can finally talk about the work you do with confidence and ease. (And let's just say that's a pretty important skill to have when you're pitching yourself to podcasts, publications, online platforms and more.)
LESSON 2: WRITE YOUR PRESS BIO. Have you ever decided NOT to submit a pitch because you had to include a bio with your submission? We're not going to let that happen again; in this session, you'll create a press bio to submit with your pitches (#promove). Even better: you'll learn how to create a bio that will help you stand out when you land a feature and need a bio to run alongside it.
LESSON 3: PREP YOUR PRESS PAGE. You may not have heard of a press page but if you want to get featured, you need one. It will make you look like a total professional among the people you're pitching and create a ton of ease for you after you land your first feature. In this lesson, you'll learn how to create your press page and what to include on it as well.
LESSON 4: STRENGTHEN YOUR SOCIAL MEDIA PLATFORMS. If you think the people you're pitching aren't going to check out your social media profiles, think again. They'll use them to learn who you are, what you're about and why they'd want to feature you. In order for your profiles to support your goal to get featured, you'll take them through a quick audit that makes sure the online face of your business is engaging and on brand.
LESSON 5: READY YOUR WEB SITE. Don't worry - I'm not going to ask you to rebrand or overhaul your web site. Instead, in this lesson, we'll take your web site through a simple review to make sure it's ready to be scrutinized by the gatekeepers you're pitching AND be viewed by all the people who will visit it after you land your first feature.